Our Mission

Rooted in the transformative power of restoration, our products are designed for the journey from chemically treated to naturally thriving hair. Each formula is a celebration of curls in all forms - coils, curls, and waves - offering deep rejuvenation and strength.

"We don't believe in bad hair, just bad hair care."

- Mariel Mejia, CEO

Our Founder

Mariel Mejia, a Dominican-American from New York, turned her battle against hair damage from relaxers and heat into a passion, crafting homemade remedies in her mom's kitchen during college. She founded her brand on these transformative formulas, dedicated to helping others embrace their natural beauty and repair damaged hair.