Our Mission

Rooted in the transformative power of restoration, our products are designed for the journey from chemically treated to naturally thriving hair. Each formula is a celebration of curls in all forms - coils, curls, and waves - offering deep rejuvenation and strength. Our commitment is to reinvigorate each strand, restoring your hair's natural vitality and enabling a proud celebration of your authentic curls.

"We don't believe in bad hair, just bad hair care."

- Mariel Mejia, CEO

Our Founder

Mariel Mejia, a Dominican-American NY native, knows firsthand the struggle of having damaged hair from years of using relaxers and heat. Her passion for natural solutions began during college, when she began experimenting with homemade recipes in her mom's kitchen to help regain her hair's health.

Mejia launched the brand with her transformative formulas, aiming to assist customers, just like herself, in embracing their natural beauty and overcoming damaged hair.